Trends & Insights

Explore our insights into the trends and topics shaping the future of hospitality.

The Rise of Wellness Dining in Hospitality

Food and beverage have traditionally been a key part of the guest experience. Discover how they are being reshaped by shifting attitudes as health and wellness become core expectations.

From Change to Opportunity

A selection of emerging industry trends. Through our From Change to Opportunity framework, we turn global shifts into catalysts for growth and innovation.

  • Trends & Insights

    The Triple Return on Business Travel

    Return on Experience, Time, and Carbon are new metrics defining corporate travel value, where every stay balances performance and cost alongside memorable experiences, wellbeing and sustainability.
  • Trends & Insights

    Building Sustainable Hospitality: Insights from Leaders

    A roundtable with Agnès Roquefort (Accor's CDO, Luxury & Lifestyle) and industry leaders highlights how sustainability impacts Accor's growth, owner relationships, and sustainable initiatives.
  • Trends & Insights

    The New Quality of Time: Insights Report

    The perception of time is changing. We delve into how the shifting tempo of today’s world is impacting hospitality, and the business opportunities that creates.

TAKING ACTION TO PROTECT OUR OCEANS

2026 Novotel's Ocean Impact Report
Discover Novotel's Ocean Impact Report, "From Blue Vision to True Impact", celebrating the second year partnering with the World Wide Fund for Nature (WWF).Novotel tangible contributions include funding and supporting seven impactful ocean conservation projects globally. This commitment reflects Novotel's dedication to sustainable and healthier practices.
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Experiential Travel Trends

ALL x Globetrender Report
A new report reveals the rise of the "guest experiential economy," where travelers prioritize emotional value over destination when planning their next trip.
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Inside the Experiential Dining Boom

The F&B Report from Accor x Skift
Authentic, sustainable and personalized dining experiences at Accor destinations around the globe are redefining what hospitality means to travelers today. Insights from the recent report reveal how integrating local culture and traditions into the food and drink experience creates meaningful and memorable connections.
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