Destination Stewardship

PRESERVING WHAT MAKES EACH PLACE UNIQUE

Authentic experiences. Enduring places.

Deeply rooted in our destinations, we work to preserve natural ecosystems and cultural heritage, promoting authentic experiences that benefit both visitors and locals and reshaping how the world travels by encouraging conscious exploration and meaningful connections.

Through employment, environmental stewardship, and local and global partnerships, we help communities thrive while safeguarding the natural and cultural treasures that make each place unique.

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culturally significant sites supported by Accor

Preserving Natural Ecosystems & Biodiversity

Environmental action. Preserving natural ecosystems and biodiversity is crucial for the resilience and appeal of destinations, especially in the face of climate change and its increasing risks. From global commitments and industry partnerships to grassroots initiatives, we're striving to support biodiversity preservation.

Biodiversity Preservation

Our support for the Kunming–Montreal Global Biodiversity Framework demonstrates our commitment to science-based targets for nature.

Ocean Conservation

Through its ocean conservation partnership with the World Wide Fund for Nature (WWF), our Novotel brand is committed to raising awareness of the importance of the ocean to modern life, inspiring hotel teams, guests and communities to positively contribute to a more balanced life with the ocean.

FAIRMONT MOUNT KENYA SAFARI CLUB, KENYA

Breeding & Rewilding Bongos

Bongos face extinction from hunting, poaching, habitat loss, and disease. Mount Kenya Wildlife Conservancy, home to Fairmont Mount Kenya Safari Club, partnered with Kenyan authorities to create the world's first bongo sanctuary.
This natural haven runs a unique breeding and rewilding program with a long-term objective of 750+ bongos over 50 years, securing the species’ future.

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PULLMAN PHUKET PANWA BEACH RESORT, THAILAND

Shark Sanctuary

In the lobby of Pullman Phuket Panwa Beach Resort, baby bamboo sharks hatch safely and grow before release into nearby shallow reefs, their natural home.
These sharks, essential to the reef’s ecosystem, face threats from pollution, overfishing, and hunting. The hotel’s shark nursery, in partnership with Oceans for All Foundation (OFA), gives them a safe start in life.

NOVOTEL X WWF

A Transformative Partnership

Novotel’s three-year WWF partnership reaffirms its marine conservation commitment. With WWF guidance, the brand launched Sustainable Seafood Principles ensuring only MSC-certified wild-caught species or responsibly sourced local fish in its 600 hotels.
With a pioneering Plant Forward program targeting 25% plant-based menus by 2026, Novotel is driving real change at scale.

Cultural caretakers. Every hotel we open creates ripples beyond its walls. With each direct hotel job supporting four more in the wider community, we are not just present in destinations – we are woven into their economic and cultural fabric. We believe that by fostering and deepening local relationships and partnerships we can to better addressing local challenges.

Preserving Heritage

As the first Sustainable Tourism partner of the World Monuments Fund, we support the restoration, preservation, and promotion of culturally significant sites, aiming to ensure their long-term sustainability and address the challenges of overtourism. By engaging local communities, the partnership reimagines tourism models to better preserve the uniqueness of each destination.

Iconic French Heritage

Chapel of the Sorbonne, Paris, France

Setting a new standard for eco-design, Mercure Katowice Centrum’s 260 sqm vertical garden – a living wall of nearly 7,000 plants – greets guests while creating a microclimate that cools the building, produces oxygen, and filters air pollutants.
“Green & Clean” design includes solar power, in-building energy distribution, recycled materials, state-of-the-art rainwater collection, and EV charging stations.

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Transnational Cooperation

Qhapaq Nan, Andean Road System, South America

WMF and Accor aim to mobilize transnational cooperation to strengthen local and regional site management of this system of trails connecting Argentina, Bolivia, Chile, Colombia, Ecuador, and Peru, built over centuries during the Inca period for transport, communication, and cultural exchanges across Andean cultures.
JO&JOE hotels are marked by their use of innovative construction materials – usually super-wood that includes bio-sourced products and low-carbon concrete.

Exploring Sustainable Tourism

Serifos Historic Mining Landscape, Greece

In the Cyclades islands, one of Greece’s industrial heritage sites is threatened by neglect and lack of legal recognition. Our partnership with WMF will support technical preparation and stakeholder engagement to advance conservation planning and explore sustainable visitor experiences.

Inspiring action. When people choose our hotels as their second home, it gives us a unique opportunity. By crafting engaging sustainable experiences we can empower guests with knowledge and inspire responsible choices, showing that hospitality can be a catalyst for transformation – local and global.

Creating Positive Change

Transformation starts with awareness. We increase understanding among our B2B customers with specialized webinars covering our decarbonization strategy, and we engage individual guests with campaigns promoting energy efficiency and sustainable mobility.

Through our partnership with Dift, ALL Accor loyalty members can discover and support high-impact projects using Reward points, turning every stay into an opportunity for positive action.

RAFFLES, FAIRMONT, AND PULLMAN MALDIVES

Hands-On Marine Biology

At three Maldivian properties – Fairmont Maldives Sirru Fen Fushi, Pullman Maldives Maamutaa Resort and Raffles Maldives Meradhoo Resort – marine biologists engage guests in awareness and protection projects.

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PULLMAN BALI Legian Beach

Environmental Education

Green Globe-certified Pullman Bali Legian Beach labels native plants with species and origin details, deepening guests' connection to local flora. Signage reminds them of the area’s diverse wildlife, encouraging respectful interaction.

FAIRMONT MAYAKOBA, MEXICO

Responsible Tourism

At Green Key-certified Fairmont Mayakoba, Heartists® receive year-round sustainability training on waste management, marine life, and climate change. The hotel inspires responsible tourism by offering eco-tours, beach clean-ups, and visits to local Mayan communities.

Access and download our publications and resources.

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Explore Further

Our Strategic Partnerships

Discover how we work with global and local partners to drive our hospitality ecosystem forward.

Caring for Communities

Discover how we act to drive solidarity, inclusion, and social mobility in the communities where we operate.

Our Vision & Strategy

Learn about our spirit of innovation, strategic priorities, and optimized business model.